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“Keys to Japan” – Compete for Sponsorship of your market entry plan for Japan

We would like to inform you that the EU-Japan Centre for Industrial is currently calling for applications for the EU initiative “Keys to Japan”.

Are you considering marketing a product or service in Japan? Do you need a professional market entry plan?

“Keys to Japan” is a European Commission-funded initiative, managed by the EU-Japan Centre for Industrial Cooperation, which offers a tailor-made detailed business plan for entering the Japanese market to two (2) European Small and Medium-sized Enterprises (SMEs) selected through a competitive process and wishing to market their products or services in Japan.

Financial conditions for 2023/2024:
The plan worths €10,000: €9.000 are covered by the EU-Japan Centre, and €1.000 will be covered by the SME.

Who is eligible to apply?
Applicants must be citizens of an EU Member-State, working in a management position for a SME headquartered in the EU.

Applicants must be at least 20 years of age at the date of submission of the application form. Deadline for application: 3 July 2023 (h 17:30 Tokyo time)

For more information and for the online application form: tel +81 (0)3 6408 0281; e-mail: