Open call for applications for the promotion of EU agri-food products

The Trade Service of the Ministry of Energy, Commerce and Industry informs you of the open call for the submission of applications for the promotion of EU agri-food products.

The European Commission will allocate €160 million to co-fund the SIMPLE and MULTI campaigns for the Promotion of European Agricultural Products worldwide and for increasing the visibility of EU agri-food products in new markets.

The philosophy of the programme is the collective promotion of EU products; therefore, the right to submit a proposal lies primarily with producer organisations, professional and sectoral bodies, associations and inter-trade organisations, and, in general, organisations that represent an entire sector or product category.

The programme aims to:

• Increase awareness of EU products and of the quality and safety standards that characterise them
• Expand export markets and create new opportunities for producers and businesses
• Strengthen the competitiveness and sales of European agri-food products in international markets.

The call for proposals is now open, and applications may be submitted until 23 April 2026.
For more information, please visit the website:
https://rea.ec.europa.eu/funding-and-grants/promotion-agricultural-products-0/calls-proposals-promotion-agricultural-products_en

PDF – Open call for applications for the promotion of EU agri-food products