Technical Content Marketing For Conversion & Lead Generation (100% Subsidisation by the HRDA) – 3 October 2023

Written by A. Antoniades on September 13, 2023. Posted in Training Programs.

Vital Importance Seminar (100% Subsidisation by the HRDA)
«TECHNICAL CONTENT MARKETING FOR CONVERSION AND LEAD GENERATION»
03 & 04/ 10/ 2023 – Μέγαρο «ΚΕΒΕ», Λευκωσία

Trainer: Mr. Philip Ammerman

Conducting Language: English

This program is addressed to: Owners, General Managers, and officers of Information Technology, Marketing, Sales, and Strategic Planning of companies / organizations.

Topics to be covered:
-Introduction to Technical Content Marketing
-Technical Content Marketing: Audience Definition
-Content Marketing Products and Audience Tailoring
-Workshop: Drafting a News Article
-On-Page Search Engine Optimisation (SEO)
-Workshop: Using Google Keyword Tool Finder
-Workshop: Using Google Search Console
-Principles of Off-Page SEO
-Workshop: Optimising a News Article
-Content Distribution Strategy
-Social Media Distribution Strategy
-Advertising Distribution Strategy
-Other Content Distribution Methods
-Workshop on Advanced Google Analytics
-Workshop on SEMRush